Mar 17, 2010
The Ever Increasing Trend of Ethical Consumerism
Consumers are now looking at ethics when they buy. It goes with the territory of being more careful where they spend their money in a tight economy. “Following a period when conspicuous consumption was both socially acceptable and economically feasible, consumer behaviour is likely to become more “conscious,” spurring a trend toward ethical consumption,’’ Citigroup analyst Edward Kerschner says*.
The movement advocates abandoning the relentless and fruitless drive to find satisfaction in endless consumption. Shoppers are starting to care about where their products come from, how they were made and how they impact the planet, says Peita Gardiman, who has launched Ethikl.com.au, the first Australian trading website for eco-friendly and people-friendly products made using natural, organic, or recycled materials. The online marketplace also allows consumers to communicate directly with sellers, many of whom hand-make the products themselves.
We live in a time of human rights abuse, animal cruelty, genetically modified foods and the massive impact of industry on the environment. These can often seem beyond our control and quite removed from our everyday life. However, the fact is that every time we buy something, our spending dollar endorses a company and its activities, whether we are aware of it or not – whether we like it or not.
Posted by Ethikl Marketplace at 12:48 PM